![]() ![]() The cuts come after Vox Media laid off 39 employees in July 2022, which represented under 2% of its workforce at the time. “I am furious for my other talented colleagues, worried for myself, and very tired, as I am on maternity leave and am having trouble processing emotions other than ‘baby,'” St. James Thrillist senior writer Dustin Nelson Kerensa Cadenas, editorial director of culture for Thrillist SB Nation writer Jas Kang SB Nation editor Nate Wilcox Eater chief critic Ryan Sutton Eater senior correspondent Meghan McCarron Vox.com designers Amanda Northrop and Zac Freeland James Bareham, creative director, Vox Media Networks and Phoebe Gavin, Vox.com’s executive director of talent and development. ( Read the full memo below.)Įmployees who were pink-slipped include Vox.com senior correspondent and former culture editor Emily St. We aspire to be a platform for creating professional media brands at scale and also for brand advertising at scale.”įor Bankoff, it's this overall platform approach that has led to Vox Media's success a tech-driven media approach apropos of our incessantly changing digital landscape.The company doesn’t expect further layoffs “at this time” but “we will continue to assess our outlook, keep a tight control on expenses and consider implementing other cost savings measures as needed,” Bankoff added. Or Nextflix, which is a platform for film entertainment. Or Amazon, which is a platform for e-commerce. If you think of the great platforms of our time: Facebook, which is a platform for self-expression. And Chorus really became the company's primary asset. But in order to do that at scale, needed a product platform…So, we developed one – it's called ‘Chorus'. “The notion was: let's go after these topical points of passion for people. While Bankoff attributes Vox Media's successes on the creation of overall digital experiences, he admits that none of these accomplishments would be possible had the company not gone out of its way to create its own platform for its media channels. That storytelling has to be aided and assisted – from outstanding design to excellent user interactions UX, to great writing, great photography, great ways of finding an audience – whether that's social or direct.” So, how does Vox Media do it? How does it continue to thrive in the hyper-competitive landscape of digital media? Storytelling. ![]() There are also stark differences between the consumption of online content versus in print content, so you have to adapt to those. The online media landscape has changed since his days at AOL, and the mere production of content – even really great content – is a bad strategy when you consider the constant changes taking place online. “The product is really the overall experience, though – which is inclusive of what's written on a page, what film or video's on a page, what advertising's on the page, what interactions to do…You know, it's an experience.”Īccording to Bankoff, content is just one aspect of the media game. “I'd say that content is part of the product,” said Bankoff. ![]() At last Wednesday's Tech Cocktail DC Sessions event, chairman and CEO of Vox Media, Jim Bankoff, revealed that the secret to the company's growth: despite being a media company, he doesn't consider content to be their product. With popular websites from the the likes of Eater and Curbed to The Verge and Vox, the company's successful development of topical media content has allowed them to outpace more traditional publications on the Web competing in the similar markets. Since its founding in 2011, Vox Media has quickly become one of the leading digital media companies. ![]()
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